We’re smitten with the self-hosted version of WordPress because of its flexibility and room for growth. Here’s a few more reasons it’s our chosen platform:
WordPress itself is free, though you do need a domain and web hosting in order to use it. In addition to the library of free themes and plugins, there are also premium themes and plugins that range in price depending upon their function / development / customer support.
Permanent Content / Flexible Appearance
When you write a blog post, create a page, receive a comment, the list goes on, the content (text / images) remains separate from the design. That means you are free to experiment with your site’s design without recreating your content.
Easy to Update
This is a biggie for anyone who isn’t interested in spending hours (days?) updating their site / blog content. If you want to be able to publish a post or page as quickly as you send an email, WordPress is for you.
New content can quickly and easily be created / saved / reviewed / scheduled.
If you need to collaborate with someone on the text of a page, or want your partner to review the new marketing material before you share it with the world, or if you want to go on vacation but maintain your weekly blog posts, WordPress can handle it.
Search Engine Optimization is important for business. Out of the box, WordPress is great for your SEO. Add one of the many robust frameworks or SEO plugins, and you’re looking at one smokin’ little site.
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.
Keep in mind some simple best practice tips for writing on the web, and you’re set.
The Bottom Line
WordPress is user-friendly. With a little guidance, anyone can be up and running in no time. Yes, we design custom websites / blogs using WordPress, but not everybody wants or needs a custom site.
For those who crave a simple, self-hosted solution that can grow with them, there is no better way (in our opinion).
Another little perk? If you build your own WordPress site and find that you need the skills of a designer / developer down the road, we’re here for you.
Here’s to WordPress!