It’s all well and good to say that our identity affects our businesses in a number of ways, but what is identity exactly?
Brand Identity [is] the outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from competitors.
…and because it’s always good to clarify…
A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.
In other words, your identity is your company or brand in visual terms. As a part of your overall brand it should be taken seriously…
A brand is a promise. It’s what people perceive, feel and believe about the organization or person that embodies its message. A brand is also a vehicle for creating trust…
Nathalie Laidler-Kylander, The New York Times
Creating a unified identity that speaks to your specific audience can do wonders for your business and self-employed esteem, making both more effective. More importantly, it can do wonders for your bottom line.
Just a little food for thought,