This seems sort of silly now that we’ve dropped the Two Hands Creative name, but we thought it might be helpful to share our thought process. Ever onward…
Two Hands Creative. Sort of an odd name for a team of two, eh? Four hands would be more accurate – six hands if you count our daughter, the studio muse. Accurate, but misleading.
When we were discussing the big shift (merging our studios into one) it felt a lot like courting. Ah, courting. We had forgotten how fun the ‘getting to know you’ process was – and wasn’t – at times. We were reliving those first moments of “Oh my gosh…you’re the one! What sort of life shall we live together? What are your dreams and desires? Where do we go from here?” Great conversation, but frustrating at times because the questions aren’t as easy to answer as they are to ask.
So, we did what any sensible couple with a young child does when faced with a big question. We hoped in the car, tea in hand, and drove. A lot. (After nearly eleven years of marriage, you’d think our brainstorming sessions would be a little less intense, but they seem to be more so.)
As we wandered the backroads of Pennsylvania, we ironed out the hows and whys, but we were left with the what. What should we call ourselves? Our studio? Our mission? It hit us suddenly, like most of our great ideas, and we were sold: Two Hands Creative.
But Why Two Hands Creative?
Two is intimate, caring, personal, prime. Two is a game of chess. A team. A pair. A partnership. It was important to us that our name reflect a sort of closeness, because part of our mission is to create relationships. We want to work with our clients to create a clear reflection of their philosophy and passion. We want to frame their vision, capture their unique perspective, and offer their gifts to the world in a visually meaningful way.
That definition sounds pretty spectacular, but ‘Two’ lacks a certain something, and it isn’t terribly exciting syllabically. Silly? Perhaps – but true. Moving right along…
Hands add a human touch, literally and figuratively. Mechanical regurgitation and impersonal transactions are fine for the corporate world, but not us. We are not buttoned up, we are not overly concerned with political correctness, nor are we interested in walking on eggshells. We want to have open, honest discussions, and a live a life of intention. We want to meet new people, hear their stories, and share in their dreams.
Okay, so why not stop at ‘Two Hands’? We felt that it needed more – it needed a last name. An old-fashioned surname that explains our place in the community. You know, like Smith (a blacksmith) or Cooper (a barrel maker).
Creative worked perfectly. We offer a wide array of services: art, design, writing…etc. No way were we going to list them all. It is a cardinal rule of naming your business (or your child, for that matter) that the name is easily spoken and understood over the phone to avoid awkward moments and misunderstandings. ‘Creative’ wraps all of our juicy talent into one sweet, succulent fruit.
…and that, as they say, is that.
Rock It – Sesame Street Style
Here’s where we get to share our accidental formula for a name that really speaks to you and your potential clients/customers. We realized that our name spoke to the three ‘P’s of our business: psychology, philosophy, and problem solving.
Two covers the psychology aspect of our name, letting the world know that their is a dynamic duo behind the brand. A couple that is waiting and willing to guide them through the process of creation.
Hands speak to our commitment to personal attention and a carefully crafted image. It evokes a simpler time, a personal touch, and a real connection. Like the Beatles said, we ‘want to hold your hand.’
Creative, oddly enough, wears the three-piece suit in this formula. It clearly states what we do in a way this easily understood. It is broad enough to describe our services yet specific enough to offer a solution.
Keep in mind, that your business name doesn’t have to be comprised of three words…this little equation was a serendipitous surprise, and one we felt could be a helpful tool for those of your heading out into the world with a mission and no name. On a similar note, if you’re using your own name in business, perhaps this exercise could help you create a tagline that explains your product or service. Either way, we hope it gets the wheels turning.
Now It’s Your Turn
What’s your business name – how did you decide upon it? Does it share your mission and passion? Speak your mind in the comments below…we really do want to hear your story!
Until next time,