I wanted to find a better solution for managing all of our social media accounts…and while there isn’t anything out there that will handle all types of accounts, I did manage to get Twitter, Instagram, Facebook, Google+, as well as an RSS feed of Pinterest, on HootSuite.
As a social media manager, Buffer is (after trying others) our favorite. It’s got a great looking / easy to use interface, no confusing / useless bells and whistles, and exactly the functionality we require. We’ve recently switched back to Buffer. The limitations / usefulness of the Google+ and Pinterest feeds really didn’t serve a purpose for us. In the end, it came down to our preference of the Buffer UI (user interface) over the HootSuite UI.
A great little app that allows you to manage multiple social media accounts in once place. HootSuite is a dashboard / mission control set-up, so you can keep tabs on your accounts and post to the major social media outlets at one time. (Unfortunately, Pinterest isn’t available for integration yet.)
If you need multiple users, you may want to move to a Pro Account ($120/year), but I’d suggest testing the waters first to make sure it’s a comfortable fit for you.
You can use an image similar to this on Facebook to encourage fans / followers to receive notifications from your page in their news feed. I’d recommend uploading it to Facebook once, and sharing it directly (with the share button) about once a week.
Hesitant as we were at first to use this rapid form of interaction, it has quickly won our affection. Shortening your conversations and thoughts to 140 characters or less makes them feel more intentional.
Include real life pictures of people interacting with you / your brand / your goods…even if you crop their faces out of the pictures for privacy reasons. Studies have shown that products being used / worn in photographs have higher sales than plain ol’ product shots.
Pinterest does not integrate with HootSuite at the moment, but there are great apps for mobile devices.
Give Google+ some love, it does take some getting used to but it has fabulous potential for impact.
The best practice for all things web, in our opinion, is to periodically take stock of your efforts / returns and adjust accordingly.
See you on social media!